Sem Specialist (Online Marketing)

Roiback is a leading business company specialized in develop and manage online projects for hotel chains and independent hotels, with extensive experience within the tourism sector.

What we do:
- Help hotels and hotel chains to increase direct sales
- Design and develop websites
- Manage online marketing
- Improve internet booking engine, with technology that differentiates from competitors
- Create unique, exclusive and SEO friendly content
- Offer personalized and specialized support to our clients
- Integrate our system with the main Channel Managers
- Always innovate, investigate and look for new challenges

We are opening a new position for a motivated Pay Per Click (PPC-SEM) Specialist to be part of our online marketing team. We need people with at least 2 years of Google AdWords experience (Google AdWords Certified is a must!) who can creatively and effectively manage and optimize PPC campaigns to generate maximum ROI for our clients.

Key Responsibilities.

- Manage and optimize existing PPC campaign including; Ad copies, Ad extensions, Bids, Cost per Conversion, Cost per Click, Keyword Research, optimization, etc. and monitoring of keyword bids, monthly budget caps, impression share, quality score and other key metrics.
- Help create PPC strategies including keyword research and analysis
- Help in the implementation of PPC strategies in general for the company worldwide
- Create performance reports: Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Create, manage and optimize campaigns on Google AdWords, Bing Ads & Facebook Ads, including search, display and remarketing strategies
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals

The Hotelbeds Group is a global provider of travel services in more than 180 countries. Its businesses provide hotel accommodation, transfers, excursions and tours, meetings and events, visa outsourcing and cruise handling services. Its main clients are tour operators, travel agencies, corporate clients and final consumers. Its brands include Hotelbeds, LateRooms.com, Destination Services and Intercruises. Hotelbeds Group provides these services to the tourism industry, corporate clients and directly to the consumers worldwide.

By joining Hotelbeds Group you will be working for a leading global travel organisation at the forefront of the industry. With a clear strategy and business structure, we know what we want and how we want to get there, and this is evident across everything we do. You will experience an innovative, engaging and multicultural environment where you will learn the tricks of the trade from the best travel professionals around. You will also build strong and lasting business relationships across the globe.

-Proven Google AdWords experience

-Knowledge of keyword analysis and conversion analysis

-Extremely analytical approach

-Strong organizational skills, time management and attention to detail

-Knowledge of landing page analysis and Negative Keyword Analysis

-Excellent English and Spanish skills

-Excellent Excel skills