Content Writer and Social Media Assistant (Internship)

The main focus of this role will be to help create content that boosts traffic to our website and help convert new leads into customers. This will be done by creating all kinds of content marketing materials e.g. blog posts, whitepapers, newsletters, landing pages, emails, presentations, etc. Furthermore, this role also involves contributing to content distribution on our social media channels to increase brand awareness, generate thought leadership and build and expand a loyal audience.

Content Creation:

Researching, writing and editing copy for all types of content marketing material: blog posts, whitepapers, newsletters, landing pages, emails, presentations, etc.
Optimizing content for search engines and lead generation.
Monitoring performance of content material and derive insights from the data available that helps to optimize and improve future content creation.
Search for news that is interesting for our audience and that can inform our content.
Research new blogs and channels for identifying digital and technological trends.
Actively participate in brainstorming and the ability to bring up fresh ideas for new topics that could be interesting for our audience.
Review and rewrite content when needed.

Social Media:

Write copy for our social media channels: Twitter, LinkedIn, Facebook and Google+.
Coordinate and execute social media campaigns.
Share daily content (company generated or from third parties).
Engage with our audience, build meaningful connections and encourage community members to take action.
Detect and engage with influencers.
Daily monitoring and analysis of the results of social media campaigns.
Regular monitoring and analysis of interactions with the audience, preparation of reports and recommending actions based on these.
Regular online monitoring of competitor presences/perceptions.