Crm Specialist (Marketing) - Promofarma

With an innovative business model, PromoFarma.com do not manage stock neither warehouses, it integrates the catalogue of products, pricing and stock levels of the most important and trusted off-line pharmacies in a single website, achieving 24h delivery service for more than 65.000 products and 4.500 brands from more than 500 pharmacies and health stores.
PromoFarma.com business model and service have received several awards like the prize for Best Webshop in Spain as well as the Best Mobile App from the E-Commerce Awards.

Great opportunity to join a company that is in constant growth in the European Health&Beauty sector, where you will be part of a young, innovative, and proactive team.
We are looking for a CRM Specialist who, reporting to the CRM Manager, will be part of the CRM team in Marketing, participating in the planning and development of initiatives that contribute towards evolving PromoFarma into a customer centric organisation, and to gain customer loyalty whilst encouraging them to shop again.

Responsibilities and duties:

Elaboration and follow-up of Email, SMS, and push mobile campaigns.
A/B testing to improve CRM strategy KPIs.
Producing creative texts for the website, emails, marketing campaigns, and banners.
Managing the backoffice (uploading banners, creating and updating product lists, creating landing pages, updating the homepage).
Managing the loyalty and Member get Member programmes.
Elaborating reports, analysing campaign data, and maximising profit.
Planning and developing visibility and promotional campaigns.
Managing advertising service campaings.
Working with different departments within the company to create a comprehensive strategy: product, brand, traffic, customer service, business, and engineering.