B2B Lead Generation Specialist

The Demand Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support our clients. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including marketing leads and prospect lists and individual research. A dynamic personality with a drive to reach decision makers is essential.

Job Responsibilities

Develop new opportunities via telephone, email and social networks to demand generation for a Technology vendor.
Follow up on leads and conduct research to identify potential prospects.
Identify key decision makers within these prospects to determine budget and timeline.
Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
Manage data for new and prospective clients in the appropriate ERP, ensuring all communications are logged and information is accurate.