Lead Generation & Marketing Assistant (Beca de Prácticas)

We are looking for a motivated, reliable and pro-active student to join our Marketing team for a 6-month internship in our European Head Office in Barcelona.

The Lead Generation & Marketing Assistant will work alongside our marketing team to develop, implement, track and optimise our Lead Generation campaigns across the EMEA zone.


Who are we?

Polyglot Group is a leading global boutique consultancy dedicated to helping businesses expand & optimise their operations both locally & across borders.


What will your responsibilities be?

By the end of the internship you will be able to:

- Create & Coordinate lead generation campaigns (in order to Research, Identify & Attract prospects, Educate Leads & Nurture Clients).

- Successfully identify prospects and potential clients by conducting daily market research (reading daily business newspaper and specialised magazines, online research, etc.)

- Develop & source prospects and leads via email and other demand generation and customer communication campaigns using marketing automation.

- Assist with Event Marketing Campaigns (such as Pre & Post event email campaigns, data collection, etc.)

- Brainstorm, develop and execute content & digital campaigns using marketing automation to attract prospects & bring brand awareness to our digital platforms.

- Comfortably use and understand Marketing Automation software & Lead Generation Platforms (Salesforce, Autopilot & Zapier).

- Create & coordinate email campaigns through MailChimp.

- Create landing pages and coordinate other digital marketing initiatives via Unbounce or WordPress.

- Collaborate with teams to translate marketing requirements into functional campaigns within marketing automation, CRM and other marketing systems.

- Manage data for new and prospective clients in Salesforce, ensuring all communications are logged, information is accurate and documents are attached.