Marketing Automation Internship

Convenio de Prácticas (Estudiantes) Madrid

Descripción:
Marketing Automation Internship
Job Description
goFLUENT Spain is looking for an intern to support the marketing team using our Adobe marketing automation platform, Marketo. This role will be highly focused on implementing email marketing campaigns for our global marketing and sales teams which are based in 11 different countries across America, Europe and Asia with the guidance of the marketing automation manager.

You will also be working with an international team of web and graphic designers and content developers to develop the creative side of the campaigns and with a team of sales analysts to track and prove the performance of marketing initiatives.

Marketing automation is the ‘next big thing’ that’s going to lead the way in digital marketing in the next few years and this is a great opportunity to gain experience in this increasingly popular area.
Responsibilities:
• Create email marketing campaigns and web landing pages through our marketing automation platform: Marketo (We will provide training on how to use the platform)
• Support country marketing coordinators to create email campaigns for their different markets.
• Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content of the campaigns.
• Segment contacts lists based on behaviour like past email engagement, website interactions (content downloads, site page visits, etc.) and lead demographics.
• Data quality: Monitor and maintain data quality within the marketing database;
• Analytics: help create reports that show the contribution of marketing activities to sales performance
• Perform A/B testing in order to optimise email campaigns
• Grow our email list organically, not through bought or rented lists;
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends;
Marketing Automation Internship
Job Description
goFLUENT Spain is looking for an intern to support the marketing team using our Adobe marketing automation platform, Marketo. This role will be highly focused on implementing email marketing campaigns for our global marketing and sales teams which are based in 11 different countries across America, Europe and Asia with the guidance of the marketing automation manager.

You will also be working with an international team of web and graphic designers and content developers to develop the creative side of the campaigns and with a team of sales analysts to track and prove the performance of marketing initiatives.

Marketing automation is the ‘next big thing’ that’s going to lead the way in digital marketing in the next few years and this is a great opportunity to gain experience in this increasingly popular area.
Responsibilities:
• Create email marketing campaigns and web landing pages through our marketing automation platform: Marketo (We will provide training on how to use the platform)
• Support country marketing coordinators to create email campaigns for their different markets.
• Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content of the campaigns.
• Segment contacts lists based on behaviour like past email engagement, website interactions (content downloads, site page visits, etc.) and lead demographics.
• Data quality: Monitor and maintain data quality within the marketing database;
• Analytics: help create reports that show the contribution of marketing activities to sales performance
• Perform A/B testing in order to optimise email campaigns
• Grow our email list organically, not through bought or rented lists;
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends;
Requisitos:
Minimum Qualifications
• Must-have:
• Graduate or finishing a degree in Business, Marketing or other Business-related subjects;
• Fluent in English, as the candidate will have to deal daily with an international team of marketing coordinators in more than 10 different countries in America, Europe and Asia.
• Basic experience/knowledge of Digital marketing
• Strong analytical skills and attention to detail are key;
• Willingness to learn how to use a marketing automation platform from scratch.
• Must demonstrate general knowledge of Microsoft Office Suite (Word, Excel, Outlook), and G-Suite (Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration).
• Good understanding of email marketing concepts and metrics;
Technically capable;
• Excellent writer and communicator.

• Desirable but not needed:
• Basic experience with at least one of these email marketing tool: Marketo, Mailchimp, HubSpot, Pardot, Eloqua, Constant Contact, GetResponse, Salesforce Marketing Cloud.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization

As mentioned above, you don’t need to have previous experience in marketing automation, as you will be trained on how to use it. However, willingness to learn something completely new and extreme attention to detail are key for the role.

The position is based in Madrid.
Perks: English language training
Informática: Excel, PowerPoint, WORD
Idiomas: Italiano alto 
localidad: Madrid, España
Jornada de trabajo: Horario de Mañanas y tardes
Contrato de trabajo: Convenio de Prácticas (Estudiantes)
Remuneración: De 300 a 500 euros/mes
Más ofertas de: Gofluent
Buscar prácticas en: #marketing #madrid
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