Digital Tv Marketing Communication - Madrid

Main tasks:
1. Communication plan of Vodafone TV content: Vodafone TV content communication for one-air Vodafone TV, magazine, Web, Stores, etc Definition and implementation of the Communication Plan for Vodafone TV Customer Base in order to maximace the value perception and increase loyalty. Collaboration with Social Networks team to create the communication plan for Vodafone TV accounts. Special contest for followers and TV customers Define the propositions, timings and correct implementation in coordination with Marketing, Brand and CVM departments.
2. Marketing Collaboration with Content Providers: Define and Manage the Marketing TV Content Partners Annual Plan Incentive Plans for Sales Force in order to maximize the sale of Vodafone TV Marketing Retail actions to increase traffic to Vodafone Stores Special Actions and campaigns to communicate the content highlights and premieres of Vodafone TV Channels In-campus Special Actions to maximize the knowledge and prescription of Vodafone TV
3. TV Content training: To ensure a good level of knowledge on Vodafone TV Content of the Sales Force